Innovation begins with knowing your employees first, customers second.

Tap into your best assets, your employees, and you'll be giving your team and your organization an edge for the 21st century.


As a leader, there’s probably one or two major organizational challenges that keep you up at night. It’s the kind that hinder you from executing on innovation and creating memorable customer experiences.

Listening, not only to your customers, but to your employees can get and keep you ahead of the curve.

Getting into the heads of your team means gaining a better understanding of what skills and tools they need to overcome these challenges and to develop a thriving environment to drive innovation.

At Journey, we help organizations listen to their employees using a combination of tools.

One of our favourites is the Employee Empathy Map (EEM). The EEM is a collaboration tool for organizations to gain a deeper insight of their employees and why major challenges exists.

After completing the Employee Empathy Map:

  • You'll know what your employees see, hear, say, and think

  • You'll have better insight into your organization’s major challenges

  • You'll create an action plan with next steps and responsibilities